Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Ad spend to rise by 15-20% According ... and mass media integrations to stay ahead of the competition." While major players such as Coca-Cola and Pepsi are investing heavily in marketing ...

The campaign, featuring cricketing icons like Sachin Tendulkar and Mohammed Azharuddin, struck advertising ... pack to take on competition from Campa. Both Pepsi and Coca-Cola recently introduced ...

On March 6, 2025, Coca-Cola posted its latest ad with NewJeans (NJZ ... Min Hee-jin, in turn, alleged that NJZ faced unfair competition from other HYBE girl groups. This discord culminated ...

Eugene Greening, Green Bay Packers super fan known as Mean Gene, the Dancing Machine, died Saturday at age 81. As his super ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and ...

Brand love transcends the rudimentary preference for one brand over another. At its core, it embodies a consumer’s emotional ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true ...

Somehow common C-suite thinking developed over time that ‘creative’ and ‘business’ had to be pitted against each other, a ...

When the going gets tough, the tough go advertising … that’s the thought that occurred to me this week as I looked at how ...