Trump's sweeping new tariffs, on top of previous levies and retaliation worldwide, are expected to increases prices for ...

A quarter of European users already prefer to shop on social channels, where revenues are expected to increase from €25.8bn in 2023 to €44.8bn by 2028. The recent TikTok shop expansion across Europe, ...

PepsiCo's namesake cola has fallen to the No. 3 slot behind Coca-Cola and Dr Pepper, with its U.S. soft drink sales volume sliding 32% between 2010 and 2023, The Wall Street Journal reports.

WASHINGTON (AP) — President Donald Trump's expansive new tariffs reverse a decades-long global trend of lower trade barriers ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

Nigeria’s beverage market is a battlefield where brands fight fiercely for consumer attention and loyalty. With a population of over 200 million people, the country offers a lucrative but highly ...

When the going gets tough, the tough go advertising … that’s the thought that occurred to me this week as I looked at how ...

Eugene Greening, Green Bay Packers super fan known as Mean Gene, the Dancing Machine, died Saturday at age 81. As his super ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

--Coca-Cola's European business was targeted by a European Commission antitrust raid earlier this month, Bloomberg says, citing unnamed sources. --The people didn't specify whether the officials were ...