The Lehigh Valley IronPigs are concerned about a proposal to build an elevated athletic stadium at neighboring Executive ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The Jewish Cultural Center, 5461 North Terrace Road, announces the premier of the documentary "October 8" on Thursday, March ...

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

According to COMvergence, Coca-Cola’s U.S. media spend was $785 million (£607m) in 2024, up from $610 million (£471 million) ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...