Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
New York Post3d
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April ...