Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
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Coca-Cola's logo free-for-all makes a refreshing change
Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with ...
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Coke’s logo gets a handmade upgrade for its new ad
The campaign is a celebration of Coke’s iconic script logo, which the company introduced in 1887. The serifs of Diet Coke and the short-lived New Coke notwithstanding, Coca-Cola has kept a ...
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7 strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the ... that resulted in 10% of all products from 1887 to 1920 to be given away in order to build ...
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7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the ... that resulted in 10% of all products from 1887 to 1920 to be given away in order to build ...