The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the ...

Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, ...

How did a ‘health drink’ from the early 1800s spawn so many names and variations? An expert in American dialects explains.

Coca-Cola, the global giant known for its iconic red and white branding, has become a household name with its distinctive ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that you may not have realised before.

The iconic Coca Cola logo is easily recognised by the vast majority of people across the globe - but not everyone managed to spot the hidden 'subconscious' message within it.

Coca-Cola is reviving its iconic “Share a ... with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.

Coca-Cola sent a letter demanding that the company “cease and desist permanently from using the name Coca Pola or any similar term that could be confused with the commercial brands” it owned.

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...