Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

The biggest flop in soda history was a surprise to many as the product was brought to the market by the Coca-Cola company and ...

Preeti Nayar of Universal Music Group emphasizes that music is now central to brand storytelling. She highlights how ...

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

The $3.6 billion Queen’s Wharf casino and resort complex was always pitched to a sceptical populace as a luxurious magnet for ...

The new U.S. ambassador to Japan arrived in Tokyo on Friday and said he is optimistic that his country and its key Asian ally will reach a deal in their ongoing tariff negotiations.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

The first commercial features Shoyo Hinata during volleyball practice and drinking Aquarius during one of his breaks. The second commercial is a compilation commercial featuring the Haikyu!! character ...