Consider a wordy green poster and a sparsely written blue ... Consumers are loyal because they relate to the brand, the company, and its values. Apple is the world's most valuable brand in the ...

It's now a perfect example of how quickly a brand ... Tesla posters show the power of genuine guerrilla marketing – and also why such tactics are so hard for corporate brands to co-opt.

When facing the prospect of entering the entrepreneurial landscape, the consideration of whether to start with personal branding versus business branding can feel like flipping a coin—a 50/50 ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

The way a company markets its flexible work policy represents the latest challenge in employer branding. Language shapes our attitudes and perceptions, and these catchphrases, slogans, and taglines ...