Consider a wordy green poster and a sparsely written blue ... Consumers are loyal because they relate to the brand, the company, and its values. Apple is the world's most valuable brand in the ...

When facing the prospect of entering the entrepreneurial landscape, the consideration of whether to start with personal branding versus business branding can feel like flipping a coin—a 50/50 ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a ...

The way a company markets its flexible work policy represents the latest challenge in employer branding. Language shapes our attitudes and perceptions, and these catchphrases, slogans, and taglines ...