Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Picking an avatar in Roblox is one of the best parts of the game. There's a variety of pre-made characters you can choose ...

Here is a detailed list of all items you can get in the Grow a Garden Blood Shop, including the new seeds, pets, tools and ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

The fuzziest sweaters, freakiest pants, buzziest accessories, and more—handpicked by GQ editors. All products featured on GQ ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...