Campaign Middle East speaks to Taniya Chandra, Head of Marketing at Mercedes-Benz Middle East, on the power of its social media campaign with Laura Butler.

Journalists raved about it. Enthusiasts young and old dreamed about it. Ferrari feared it, and Kanye West rapped about it.

If you fancy transforming your living room into a personal cinema, gaming arena, or even a karaoke stage—all without the hassle of clunky setups or complicated gadgets. For many of us, finding a ...