The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite having a cool name and other possible cool monikers, they will henceforth be ...

Local fans might not be familiar with this university, but it's a pretty cool logo, with the letters "UAPB" appearing in the segments of the lion's mane. Hidden pictures aren't just for sports teams.

FedEx — The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion. Vaio — This cool logo for Sony's computers ...

I played it cool -- "Oh yeah, of course, isn't that awesome?" -- while screaming inside.) Need a break? Play the USA TODAY Daily Crossword ... not everyone is up to speed. The logo, first created ...