Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Out-of-home advertising, since its inception, has fundamentally been a broadcast medium, with a design for one piece of creative distributed to thousands of billboards and screens. A one-to-many ...

Australian Ethical Superannuation has set a benchmark for environmentally conscious advertising in Australia, with the most ...

It's where creative agencies really play a role ... When asked about the future of technology in out-of-home (OOH) advertising, especially in rural areas where data remains a challenge, Saibal ...

Meet Gerry Graf, the Chief Creative Officer for SlapGobal, named "Most creative person in advertising" by Business ... but still get a kick out of them. "This vid poses some important questions ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that ... and concise messaging to effectively convey your brand's value proposition. Example: A creative advertising ...

In today's high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 90% of B2B marketers in India ...

Kicking things off with candour and a good dose of creative conviction was ... As it turns out, Jobs was not the only marketing genius on the beach that day, with Coghill’s career featuring ...

Out-of-home (OOH) advertising in India recorded a sharp 52% growth in 2024 over the previous year, marking one of the most significant expansions for the medium in recent times, according to ...

Township out-of-home advertising is the most misunderstood ... along these routes is very close to the road, make the creative visible to the passing and ideal traffic if predominantly pedestrians ...

The ads also display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including AMC ...

WPP is moving creative agency Grey under Ogilvy ... between Grey and AKQA will also remain in place. MARKETING-INTERACTIVE has reached out to WPP and Ogilvy for more information.