That’s why developing customer case studies is so crucial to our marketing ... who get to see real-life examples of companies using the products they create. Forbes Communications Council ...

For your reading enjoyment, I decided to update the ways to mess up a customer case study. I'll run you through the most common mistakes, then we'll breeze through some real life examples with winning ...

The first slide is a recap of a campaign she did for energy bar brand Clif in 2020. She said she includes this example because ... For the case study for an "experiential" brand, Place includes ...

I wanted to understand what it was that made case studies so useful in sales and marketing ... you likely won't buy them. When telling your customer's story, don't concentrate on what they bought from ...

How was that measured?), how long it took to integrate, and how happy the customer was with the solution. Slide 9 is another “case study” that is similar: a use case, not a case study.

The heroic response by employees of Mumbai's landmark Taj Hotel during the 26/11 terror attacks is now a case study at Harvard Business School that focusses on the ...