It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few ...

Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

Using your online bookings to bring in new and repeat business is critical for your restaurant’s success, as is knowing how to garner and retain customer loyalty. Although technology drives almost ...

This highlights Way's effectiveness in fostering loyalty and driving repeat business. "Since adopting Way+, we've seen a measurable increase in customer visits to our service bays and higher ...

ST. LOUIS – A group from Forgive STL stopped by the studio for a performance of what visitors can expect at their event this weekend, aimed at stopping violence. Guests can expect prizes ...

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

But you can give them a nudge to see whether they are the type who could make a good advocate: Introduce them to your affiliate or customer loyalty program that offers the enthusiast something ...

Kroger has long been at the cutting edge of tracking shoppers with data and has aggressively promoted its loyalty program, leading to 95% of customer transactions being loyalty-based, Consumer Reports ...

What a remarkable coincidence that Joe Biden’s wranglers discovered he had cancer right in the middle of the revelations about how he was totally senile and everyone around him, including his ...

Forgive us for not being white enough, For not having blonde hair and blue eyes, For (most of us) having the “wrong” religion. Forgive us for being Palestinian, For being Muslim and Christian and ...