Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

Accents play a powerful role in shaping perception, building trust and creating a sense of connection between customers and ...

Customer experience is no longer a soft business function—it is the economic backbone of modern enterprises, dictating ...

Part of EtihadWE and Emarat’s ongoing efforts to build strategic partnerships that deliver added value and prioritise ...

With mobile wallets like MoMo, ZaloPay, and ViettelPay dominating the urban fintech landscape, digital gift card issuance and redemption have become seamless. Integration of gift cards into such ...

Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ...

Skift Research reveals a growing trend of loyalty leakage across Europe where travelers favor price transparency and ...

Retaining customers is more difficult (and more critical) than ever. But retention isn’t just about getting customers to ...

Boost loyalty without killing your brand! Paul De Bonis reveals how to use value-add incentives (not just discounts) to build ...

By training your teams to recognize when flexibility serves the greater purpose, you can turn every interaction into an ...

In 2024, restaurant operators faced several challenges testing their resilience and adaptability. Labor shortages persisted, ...