Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

Club Apparel is the loyalty program of the Apparel Group and is the region s most rewarding loyalty program, built entirely around customer ...

Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ...

Media & Marketing - Romanian retail media company Retail Media Hub (RMH) partners with Schwarz Media to develop media ...

One shopper recently noticed that there seemed to be no new offers on the M&S Sparks card (loyalty card ... offers until we can provide the best customer experience. Promotions should start ...

Rove Miles, a New York-based startup that recently launched out of Y Combinator, is positioning itself as a new kind of loyalty program, one that isn’t ...

Charlotte and the U.K. Nick Ewen is TPG's senior editorial director and helps readers leverage credit cards (he has 23 of them) and loyalty programs to travel more for less. He's been at TPG for over ...

From the merchant perspective, crypto payment acceptance is actually much less expensive than the costs associated with credit cards. However, offering a crypto payment option is only going to be ...

Airline cards may offer benefits like free checked bags and priority boarding, but they also limit cardholders to earning points with just one airline loyalty program. A more flexible strategy is ...

Toni is a points and miles enthusiast who has been leveraging loyalty ... branded credit card doesn’t earn elite qualifying points. Conversions from transferable rewards programs also don ...

If this is a question you want answered, my guide to casino rewards will tell you where to find the most lucrative loyalty programs, as well as ways to get more bonuses as an existing customer.