Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing ... rebranding campaign that led to a substantial decline in sales. The company is parting ways with its advertising ...

Reports from the UK indicate Jaguar is in the middle of a review of its contract with Accenture Song, the ad agency that handled the British automaker’s controversial rebrand. Accenture Song’s ...

Jaguar Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand. The company launched a review of its global ...

Kim Soo Hyun faces legal challenges as two advertising agencies sue him and his agency for reimbursement of modeling fees and damages, totaling over 3 billion KRW. A third company also intends to ...

Sources suggest that some agencies leveraged their market position by offering TV ad inventory at more competitive rates, in exchange for increased ad investments in specific broadcasting networks.

There is another fourth angle doing the rounds that media agencies in their report indirectly influence the direction of marketing spends. Media agencies across the spectrum have been bullish on ...

The Advertising Agencies Association of Bangladesh (AAAB) successfully concluded one of the country's most prestigious competitions, “Sharpener 2025.” Held in Dhaka, this competition saw participation ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially ...

Interns will be employed by an advertising, media or communications agency for the duration of the programme, and will be enrolled in the ACA’s accredited Graduate Programme, which is run ...

Mississippi's oldest advertising agency and a staple of Jackson business closed Friday. The Godwin Group, which opened in 1937, closed its doors on Friday, according to former employees ...

The Big Four is becoming the Big Three with Omnicom’s deal for IPG, a watershed moment for advertising agencies. The acquisition, estimated to be valued at over $13 billion by various media reports, ...

By Erin Griffith and Danielle Kaye Omnicom Group, one of the world’s largest advertising agencies, said on Monday that it had agreed to acquire Interpublic Group, a large rival. If successful ...