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Jaguar Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand. The company launched a review of its global ...
Jaguar is searching for a new advertising agency after the carmaker faced a public backlash over its controversial rebrand. Jaguar Land Rover has launched a review of its global creative account ...
Students enrolled in the senior-level, advertising course have worked most of the spring semester on researching, planning and producing an advertising and public relations campaign for BRIMS. The ...
Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.
Visa's Frank Cooper III discusses how he's using—and thinking about—the industry's new tools.
Kim Soo Hyun faces legal challenges as two advertising agencies sue him and his agency for reimbursement of modeling fees and damages, totaling over 3 billion KRW. A third company also intends to ...
Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too) by Jon Sneider provides a detailed road map for companies to create higher-quality advertising at a fraction of ...
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.
Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of Sunday’s London Marathon. Critics of the billboard — featuring a red ...
Also read: The leaky funnel: Why D2C brands must rethink digital ad spend and why agencies need to wake up and smell the coffee Instead of resolving this ambiguity, the ecosystem adapted around it.
Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.