Cindy Brewer has devoted much of her career to helping other people make better maps. By bringing research on visual perception to bear on design, Brewer says, cartographers can make maps that are ...

In below map we can notice the new positions for both vendor B and vendor C. A thorough cost benefit analysis will help program manager to understand the real cost of IP procurement which includes the ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions. But the ...