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Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

We look back at Kia’s previous logos, and Kia explains why it went so extreme with its newest one. Here's how it may have ...

In 2022, the BBC spent £7 million on its rebranding, a fact that had to be wrung out of them during an "eight month freedom ...

G-Shock and Crocs have teamed up to offer a unique pairing of wristwear and footwear – it's as bizarre as you think.

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Dive into olfactory design as a crucial element in architecture, enhancing user experiences through the strategic use of ...

High-end retailers in the UK and US have been called out by customers who allege they have received counterfeit goods.

Arm has decided to signal what application its CPU cores will be used for, with new brands for PCs, smartphones, cars and ...

Luxury promises to be timeless yet always on the move – and is not immune to wider trends. We spoke to designers about how ...

The UK’s largest consumer voted award, Product of the Year, is back with a bold brand refresh and is calling for new categories as entries open for 2026.