ALDI has discontinued a popular Mr Kipling dupe and shoppers will be devastated. The bargain supermarket has "temporarily" removed its popular Battenberg cake from shelves. One disappointed ...

MR KIPLING has launched a twist on a traditional Easter cake that it's hoping everyone ... shoppers rushing to get their hands on a bag of discontinued "Millions fusion bites".

Food bosses look set to bin Mr Kipling’s “exceedingly good cakes” catchphrase – despite protests from fans. The slogan has been used in ads since 1967, when it was voiced by Are You Being ...

Making good on the company’s apparent mandate to put free cake inside every available stomach, Mr. Kipling will next send a Cakemobile out on a tour of the U.K. from late March through May ...