Other free souvenirs include transportation ... "magical moments" that sometimes happen at Disney World and hope for their own little bit of pixie dust, like a free Mickey-shaped ice cream ...

The object of all the attention is Tinker Bell, the perky pixie-dust fairy ... but Disney is used to that. Purloining literary characters and giving them new incarnations in the world of cartoon ...

In addition to a new mid-century modern look, the remodeled store added a layer of Disney storytelling and a dose of digital pixie dust to ... The merchandise in World of Disney remains a mix ...

Disney Fairies debuted in 2005 with the publication of Disney Press’s Fairy Dust and the Quest for the Egg by Gail Carson Levine, along with a virtual world and a million-dollar marketing campaign.