Draw the Apple logo from memory. Of the 85 who tried, only one got every feature correct. We can recognize logos when we see them, but conjuring them from scratch is another story. To see how you ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s ...

After all, we all started with a pen and paper, drawing lines before learning to write letters. I never let that go. I’ve been obsessed with logos since I was very young and could memorize them ...

Could you draw the ubiquitous Apple computer logo from ... "People had trouble picking out the correct logo even when it was right in front of them," said Alan Castel, an associate professor ...

Could you draw the ubiquitous Apple computer logo from ... "People had trouble picking out the correct logo even when it was right in front of them," said Alan Castel, an associate professor ...

Alongside yesterday’s complete overhaul of YouTube on desktop and mobile, the Google company also redesigned its iconic logo. The main ... looks like it was drawn by a kid.

A final experiment dispensed with drawing and focused on simple recall. Participants were asked to pick the correct Apple logo from a selection of eight similar variations. Again, this group's ...