The Benelli Lupo ($1,699), a bolt-action rifle from the Italian company best known for its high-end shotguns, won this year’s Billie Eilish award for its unique looks. Like the Sako, it too is a three ...

Some guns get all the glory, and some get left in the dust. Doesn’t matter how well they were built or how solid they performed—if they didn’t get the right hype, they faded into the background.