EA admits that embracing AI could lead to fans losing confidence in the company and its brands. Many major game companies are ...

As artificial intelligence becomes increasingly central to game development, major players like Electronic Arts (EA) ...

Some of the biggest names in the gaming industry have concerns about the now-widespread dislike that many players feel toward ...

Take-Two and Electronic Arts have recognized the growing reluctance of gamers toward generative artificial intelligence.

Uncover everything you need to know in this Lambers EA Review, from expert-led video lessons to practice tools and support to ...

Today we’re talking about the risks for video-game companies looking to use generative AI in their products, but ...

Beyond word of mouth, Bungie will need to ensure smooth onboarding for prospective players. In particular, converting core players familiar with first-person shooters will likely figure into Bungie’s ...

In this EA Sports F1 25 Review, we take a look at Codemasters' latest entry in their Formula 1 video game series.