BMW, drivetrain and EVs

BMW's Insane, 13,000 LB-FT Vision Driving Experience Proves The EV Future Will Be WIld
With an unholy amount of torque and Tesla-like software integration, the future of BMW's Neue Klasse EVs looks promising.
BMW Vision Driving Experience Concept is “Heart of Joy” for Future EVs
Ahead of its official world premiere at Auto Shanghai 2025 in April, BMW has just introduced a new high-performance test vehicle called Vision Driving Experience that serves as a rolling test rig for drivetrain and driving dynamics management technology developed specially for its next generation of vehicles a.
Endurance test for “Heart of Joy” - the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production,
BMW’s odd views on EVs are driving massive success
The Tesla Model Y and Model 3 are among the top-selling EVs because they offer great range at an approachable price. In a recent interview, BMW’s head of research and development, Frank Weber, said the automaker was against larger batteries with more range for its EVs.
BMW’s ‘Heart of Joy’ Is The Secret Behind The Next Big EV Leap
The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for the next generation.
Here’s how BMW plans to boost EV range and efficiency with its new ‘Heart of Joy’ ECU
BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed
BMW details its custom ECU for soulful next-gen EV driving pleasure
BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,
BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’
The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.
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Strategic Vision's 2025 Most Loved Vehicle Awards: Republicans and Democrats Choose EVs as their Most Loved Vehicle, and It's Not Tesla
Strategic Vision's 2025 Most Loved Vehicle Awards: Republicans and Democrats Choose EVs as their Most Loved Vehicle, and It's Not Tesla Strategic Vision's 2025 Most Loved Vehicle Awards (MLV ...
BMW Vision Vehicle Is Our Best Look Yet At The i3 Neue Klasse
BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision ...
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BMW Offers Exclusive Insight Into the Driving Dynamics Technology of Its Neue Klasse EVs
BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...