At the same time, most new car buyers that Edmunds surveyed believe that they understand how tariffs will affect the market.

Edmunds data shows tariff fears are already reshaping car buyer behavior as shoppers react ahead of actual price changes.

No less than 75% of car shoppers say the tariffs will be a factor in their next purchase. The study also showed that 37% of ...

Tariff fears are driving some buyers to move up their purchase timelines, as most expect tariffs to affect their options.

Car buyers racing to get ahead of President Donald Trump’s tariffs face an uncomfortable truth — the trade war is already ...