BMW’s ‘Heart of Joy’ Is Secret Behind Next Big EV Leap

BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’
The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.
Here’s how BMW plans to boost EV range and efficiency with its new ‘Heart of Joy’ ECU
BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed
BMW unveils 'superbrain' that will power its next-generation EVs
To showcase the power of the "Heart of Joy," BMW employed a stripped-down, camouflaged prototype core called Vision Driving Experience (VDX) test rig. The car was driven by Jens Klingmann, a German racer who has won consecutive races for BMW at the Italian GT Championship.
The BMW Vision Driving Experience Concept Previews Radical Performance EVs to Come
The "BMW Vision Driving Experience" may have a bland name, but it's a quad-motor EV test bed for the M cars of tomorrow.
Endurance test for “Heart of Joy” - the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production,
BMW’s odd views on EVs are driving massive success
The Tesla Model Y and Model 3 are among the top-selling EVs because they offer great range at an approachable price. In a recent interview, BMW’s head of research and development, Frank Weber, said the automaker was against larger batteries with more range for its EVs.
BMW’s ‘Heart of Joy’ Is The Secret Behind The Next Big EV Leap
The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for the next generation.
BMW details its custom ECU for soulful next-gen EV driving pleasure
BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,
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BMW's Heart of Joy control unit promises next-level vehicle dynamics, efficiency gains
Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.
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BMW Previews EV Technology That Will Change The Game
A t the end of last year, BMW gave us a ride in a priceless prototype, then told us to keep our mouths shut about it for ...
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10 EVs That Save You The Most Money Per Mile
In 2023, a report came out showing that every EV in the United States is cheaper to "fill" than a gas-powered car " What this means is that EVs cost less when getting their power up from 0 to 100 ...
Inside EVs11d
The Electric BMW M3 Will Sound Like A Gas Car Inside
BMW faced a very similar dilemma when it came to making the first fully electric M car. The performance EVs it’s put out so far are nice to drive and really fast, but they are too heavy and ...
BMW's Latest Concept Gives a Clearer Picture of Upcoming 3-Series EV
The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.
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How BMW Beats Its Rivals At The EV Game
which makes BMW’s EV achievement all the more impressive. So, how were they able to outmaneuver such respected rivals? One major factor is that electric BMWs share common platforms and styling ...
This Is What BMW’s First Electric M3 Sounds Like
BMW has provided the world with its first opportunity to hear the long-awaited all-electric M3 that’s currently in development. The new model will be sold alongside the combustion-powered M3 and be ...