Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon ...

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy’s Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how ...

Her students are eager to see each school day at Middletown's St. John XXIII Catholic School where Principal Dawn Pickerill will appear in full costume as the popular "Elf on the Shelf ...

However, even during a pandemic, 24 days is enough and we are ready to move on to Christmas presents and a countdown to New Years Day. Our elf gave us something positive, silly and festive to ...

Rochester, N.Y. — A festive day of holiday fun at the Harley School. Seniors got into a little mischief for their annual 'Elf Day' on Friday. The day isn't just about being Santa's helpers ...

The book explains that elves love to report to Santa to tell him about each day's activities. Elsewhere, among parents Elf on the Shelf ideas are always at a premium in December - and the ...