TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

But e.l.f. cosmetics is one of those rare unicorns that continually hits it out of the park. (OK, that’s the end of the baseball metaphors. Promise.) Their products—which also include skincare ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

Hailey Bieber attends the 2025 Met Gala in New York on May 5. Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel. The $6 brow gel is affordable and easy to use as part of my everyday routine. I love that I ...

All signs point to a vegan makeup revolution—and it's happening right before your well-mascared eyes. Vegan makeup is booming: a report from August estimates that by 2025, vegan makeup will be a ...