Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

Elmo's birthday is Feb. 3, and everyone's invited! How old is the lovable, furry red monster? The same age he's been since he joined Sesame Street in 1980. Hoda Kotb noted, "You have a birthday ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...