The emblem — that may or may not be a bowtie — was first introduced by Chevy's co-founder, William Crapo Durant, in late 1913, when the company unveiled the 1914 models of the Chevrolet H-2 ...

And for years, the story of the Chevrolet bow tie emblem was consistent. The 50 Year Anniversary issue of The Chevrolet Story, printed in 1961, tells the story: "This was also the year (1913 ...

Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has ...

Conceptually, it introduced the crossed-flags motif that served as its foundation moving forward (with CHEVROLET arching at the top of the round emblem, and CORVETTE in script at the bottom), but ...