In today's rapidly evolving business landscape, automation is reshaping the way leaders delegate and manage their teams. This ...

Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.

On Thursday 29 May, at the Grand Plaza Mövenpick in Dubai Media City, Campaign Middle East will host its Campaign Breakfast Briefing: Marketing Strategies 2025, hosting hundreds of industry ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

The expected tariff cost is significantly lower than the $4 billion to $5 billion crosstown rival General Motors estimates, which Ford attributes to its higher mix of U.S.-built vehicles.

RRG Group is making sure it is highlighting its recent award successes to customers after winning several awards for the franchises it represents. The dealer group has made a new video and a landing ...

Samuel L. Jackson stars in Warburtons' latest spot to portray how furious the brand's chairman is when people underestimate its ...

Recently, Zenless Zone Zero has conducted a drip marketing campaign revealing Ju Fufu as one of the featured characters from version 2.0. The Tiger Thiren, appearing as an NPC at the Scott Outpost ...

The masters of ballyhoo chopped it up on the delicate handling of awards campaigns, the elusiveness of Gen Z consumers and how marketing around blockbusters and franchises is now a year-round ...

One of my agency's projects involved using an AI personalization tool for our email marketing campaigns. The tool analyzed past consumer interactions and adjusted messaging in real time ...

By centralizing processes, optimizing resources, and ensuring alignment with business objectives, the PMO enables marketing teams to focus on strategic planning and creative execution, leading to more ...

The campaign is set to roll out globally across digital, social and partner channels. The effort was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, Hogarth, Village ...