As sales cycles grow more complex, AI agents have the power to help sales leaders and teams demystify the sales environment ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were SUVs and pickups.

For example, if you run a toy distribution ... essentially turns the hunt into a face-to-face advertising campaign. As your sales representatives compete to gather contact information and ...

Discover the 6 AI use case primitives driving innovation in industries like marketing, finance & product development. AI is ...

Texas voters write powerful letters challenging Lt. Gov. Dan Patrick's political control, THC policies, and parental rights ...

The South Coast Air Quality Management District is poised to vote on regulations that would limit emissions of nitrogen ...

The Liberals tabled a notice of ways and means motion last week, moving forward with a key election campaign promise ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the challenging D2C space and making comfort a narrative.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns ... viral marketing, a sales technique that attempts ...

Doing the right thing and doing it well adds considerable costs. Global Brands (GB) says under the current EPR arrangements, ...

The Pembroke Carefor Community Garden’s annual rain barrel sales campaign concluded on May 31 with the final pick-up of ...