The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

For example on the purchase of ... vehicles represented 15% of total sales — up 3 percentage points over the same period last year. The campaign comes as Trump imposes the tariffs — a tax ...

Or sign-in if you have an account. For the first time in the 2025 election campaign, a poll has emerged showing the Conservatives in the lead. Enjoy the latest local, national and international news.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns ... viral marketing, a sales technique that attempts ...

These A-listers are shaping trends, one campaign at a time. Photo: Courtesy of Tommy Hilfiger, Chanel, Calvin Klein Leave it to Calvin Klein to have one of Korea’s It boys front its latest spring 2025 ...

The campaign said new designs would be available when it is officially launched. The association aims to sell three million T-shirts within 30 days to raise 300 million baht (US$8.8 million) to pay ...

Environmental campaign group Just Stop Oil has announced it will stop direct action, claiming it has won its demand to end new oil and gas.The group had drawn attention, criticism and jail terms ...