And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Car rental company Avis is on a mission to move away from its corporate messaging, set by its US counterpart to a strategy ...

Public institutions must proactively develop and tailor their service offerings. Providing service options or packages allows ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

As global tensions and economic pressure mount, Canadian consumers are demanding more than patriotic marketing — they want ...

The Trikaal episode is a symptom of cultural fragility. We fail to engage with art, ads or even ideas with curiosity or ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...