And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing ... packaging, colors, slogans, or jingles. Companies often conduct market research to assess ...

Besides the commercials and videos for the “Don’t do New York dirty” campaign, the city will put images with the slogan on sanitation trucks and on LinkNYC kiosks. The advertising agency Arnold NY put ...

As an example, the budget tells us that if we are content with ... That is totally at odds with Net Zero by 2050 which is nothing more than a marketing slogan. The Australian people are being led to ...

CEO: We need a new slogan. Something inspiring. Marketing: How about 'Innovate. Execute. Elevate.'? CEO: Too generic. Make it punchier. (Disclaimer: The opinions expressed in this column are that of ...

The Disney Wonder in early March was the first cruise ship to make a port of call in Vancouver in 2025Chung Chow, BIV Vancouver's 2025 cruise season is expected to be smaller than last year's ...