New Zealand-born, London-based Christopher Yu has launched some of the most important fragrance brands in the world. As he ...

A large 100ml bottle of Elizabeth Taylor White Diamonds typically costs £54 but has been slashed to £25.99 at The Perfume ...

Essential oils are at the heart of most modern perfumes. Here's what they lend to a fragrance and a few of our favorite ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

Ariana fans can save big on a large 100ml bottle on one of the singer's bestselling perfumes ahead of her return as Glinda in ...

Mancera is a brand that constantly comes up in the "beast mode" fragrance conversation, and it seems the brand doesn't mind ...

In case you haven’t noticed, expensive perfume can set ya back a lot of £££. I’m a firm believer that splurging on a ...

Finding your signature scent isn’t easy. An ELLE writer consults top perfumers to decode fragrance families, scent notes, and ...

We tested and reviewed the best cherry perfumes from Kayali, Tom Ford, 7 Virtues and more. Shop cherry fragrances editors are ...

You'll be out here having people thinking you splurged over a grand on this Baroque mirror...when in reality you spent $100.

It's no secret that gourmand fragrances are popular, and most of the top fragrances are laced with vanilla notes. The note ...