According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

How can AI umpires reduce human error in sports adjudication? Explore whether AI referees can ensure fair play in the MLB, tennis, and the English Premier League.

Bigscreen today announced its next-gen Beyond PC VR headset, promising a big boost in field-of-view (FOV) and clarity thanks ...

This article may contain personal views and opinion from the author. Phones are boring. Back in the old days, we used to have really cool devices in all kinds of shapes and forms, with different ...

For nearly 20 years now, tennis has been using Hawk-Eye ball-tracking technology and it’s been mostly well-received. By 2009, it was being used in cricket, and by 2012, it was being used in soccer.

Powered by Hawk-Eye ball-tracking technology, the automated ball-strike system ... Cue the cameras While playing in a cricket match in the 1990s, British computer scientist Paul Hawkins fumed over a ...

The Future of Interaction Honor's Air-Powered Eye Tracking System Posted: March 13, 2025 | Last updated: March 13, 2025 "In this exciting video, I share the surprise package I received from ...

The potential deal includes a contingent payment of $15m, subject to AdHawk meeting certain performance benchmarks.

Alphabet Inc.’s Google is in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, part of a renewed push into headsets and smart glasses. The technology giant intends ...

Google LLC is reportedly in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, for $115 million. According to Mark Gurman at Bloomberg, who references “people ...

Bryce and his team at the University of Florida Transportation Institute conducted a study using eye tracking technology with transit drivers to explore potential safety improvements and training ...

The findings are published in the journal Educational Studies in Mathematics. "Tracking eye movements in a single system using a webcam, recognizing learning strategies via patterns and offering ...