EU consumer protection authorities and the Commission accuse Shein of a number of breaches of EU consumer law. They want to crack down promptly.

Issues identified include fake discounts, pressure selling tactics, and unclear information regarding consumer rights

The investigation also found that Shein shows “false or deceptive” sustainability claims, as well as “incomplete and incorrect” information about a customer’s rights to return goods and get refunds. The EU says Shein hides its contact information, making it difficult for customers to get in touch with the company.