Filipino fast food chain Jollibee provides a remarkable case study ... and rebranded as Jollibee in 1978. The "Jolly Bee" mascot embodies the cheerful, productive buzz of the restaurant as a ...

Known for its mascot resembling a cheerful bee ... ensuring it remains distinctively Filipino in the fast-food industry. Jollibee’s Chickenjoy is undeniably one of the most popular offerings ...

HILLSBORO, Ore. (KATU) — The wait is finally over as Oregon's first Jollibee restaurant officially opened Friday in Hillsboro ...

PHILADELPHIA (WPVI) -- Eater.com just named the Best Fried Chicken Chain in America, and it's called Jollibee - known by its mascot, the jolly bee. The chain has been an institution in the ...

The unsettling mascot? Some people obviously love ... is ultimately too messy and ungainly to be a go-to fast-food burger. Owned by Jollibee, Smashburger offers a premium burger — certainly ...