Every year, someone at the Met Gala receives the meme treatment ... being the talk of social media — all thanks to his fedora-style hat. In Louis’s defence, his look was very much in keeping ...

Rebecca Jennings was a senior correspondent covering social platforms and the creator economy. Her work has explored the rise of TikTok, internet aesthetics, and the pursuit of money and fame online.

Did you know that among the Circle of Hats, the fedora is by far the biggest pariah? If a fedora was personified, he'd be that surly dude at the bar who smirks insufferably while pew pewing his ...