Rob, a "real Cardiff boy", had drawn Dennis The Menace and Whizzer and Chips comic strips before illustrating SuperTed books and "bringing Fireman Sam to life". "I was always told a great cartoon ...

Last year the Duchess of Cambridge bought a Fireman Sam book during a trip to a charity store in Norfolk where she explained the character was George’s favourite. Originally created by ex ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A discussion on Fireman Sam on Good Morning Britain has sparked a debate among parents after it was suggested that the main character's name is outdated, and should potentially be changed to ...