News

This season’s gender-neutral toys will finally prove that boys and girls aren’t so different after all. By Hanna Rosin. Dec 13, 2012 8:30 AM.
LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for ...
What was supposed to be a fun day of play turned into a heartbreaking situation for Simone Blount and her three-year-old son, Stephen. Stephen, who has Down Syndrome and uses a wheelchair, was ...
Fireman Sam fan Lewis Dudson is so keen to be like his TV hero he has been allowed to join fire crews for daily drills - at the age of just six.. Each day at 7pm after school Lewis turns up at his ...