Flashy logos are back in fashion but preppy brands such as Gap and Abercrombie should beware, one retail analyst said. Logos can have a short shelf life. If a brand stops being seen as trendy ...

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Ryan's fondness for low-key, logo-free pieces is shared by a growing ... Newly affluent Chinese customers are no longer clamoring for flashy Louis Vuitton luggage or Gucci sunglasses.