Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

According to a recent report from the L.A. Times, voter focus groups in Arizona did not have favorable views of Vice President Harris, even among Democratic voters.

According to a report from Axios, all the swing voters the outlet included in two focus groups last week said they approved of the job President Trump is doing in his first month in office.

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts.