with independent voters part of a Fox News Digital focus group disapproving of what was said. Biden slammed Trump over an Atlantic report that Trump had called military members who had died in ...

Going a step beyond focus group testing, studios will now “assemble specialized [clusters] of superfans” just to cater their franchise marketing materials to them. “They’re very vocal ...

And the problem isn’t just Kamala Harris or Joe Biden. In a trio of focus groups, even voters who previously backed Democrats cast the party as weak and overly focused on diversity and elites ...

Focus group usually refer to a group of 10 or fewer volunteers who gather to discuss a particular product or idea. The market research firm will ask them a series of questions or give them a ...

The voters — men and women, young and old — were part of a 15-person focus group that came together on a frigid mid-January night in the battleground town of Nazareth, to dissect the state of ...