Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Consumer preferences shift at the speed of a scroll. Brands are under pressure to keep up with trends and the sentiments and ...

Thank you for your interest in this study. We are no longer recruiting for this focus group. We are inviting asthma patients to help us develop an intervention for people with troublesome asthma, that ...

A study commissioned by Erie County and conducted by Cornell University’s School of Industrial and Labor Relations published ...

CHWs bridge gaps in asthma care for Black children. Study shows promise in improving outcomes & clinical trial participation.

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts.