How local perfume brands catch trends and compete in global fragrance markets The UAE’s rich perfumery heritage is gaining global attention as local brands enter international markets.

So naturally my ears pricked up to hear she was pivoting to perfume back in 2021—and just like her style, her scents are a delight to behold. The brand is Vyrao—described as meaning “I am ...

Few perfume houses have so storied a history as Penhaligon's. Worn by the likes of Oscar Wilde and Maria Callas—and today by celebrities as far-ranging as Ryan Gosling and Marina Abramovich—it ...

In this episode of A Letter to Myself, Vidhi tells guest host Vaisali Prabhakaran about the personal journey behind her brand, the influence of her family, the lessons learned through failure and ...

Russell Brand has pleaded not guilty to charges of rape, indecent assault and sexual assault. His trial will begin on June 3 2026. The TV presenter-turned MAGA outrider appeared in London’s ...

Bella Hadid had an exciting week. After launching her fragrance brand, Orebella, in May of last year, it’s already expanding overseas. And its next stop? London. To celebrate, she staged a ...

If you'd like your brand to be featured, fill out this form. Dedcool Headquarters: Los Angeles, CA E-commerce: dedcool.com Social Media: Instagram / TikTok / Facebook What: A modern fragrance ...

Lyst just named it one of the "hottest brands" of Q1. The London-based fashion label, owned by H&M, is known for its high-quality basics. Its menswear pieces and new fragrance line are boosting ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Today, the Middle East stands prominently on the global fragrance map, as evidenced by the international success of regional brands such as Parfums de Marly, Kayali, Amouage, Lattafa, and Armaf,” ...